[Edit: This post was updated with new pictures because we went again and pretty much ordered the same gosh darn thing. But took better pictures because the old ones were taken with my Jurassic-era iPhone 4 with a smashed screen. Damn you Barcelona pick pocketers for taking my sister’s phone so that she had to steal my upgrade. And damn you AT&T for your ridiculous early upgrade fees. Anyways]

urbn Pitcher

urbn Pitcher

urbn Pizza

urbn Pizza

If you like your pizzas thin and crispy with a good char and most importantly free with a pitcher of beer, URBN in North Park needs to be on your radar. URBN is owned by the same people as Basic in downtown that also put out crispy, thin Neapolitan style pizzas with yummy toppings and blistery crusts. And while Basic gives out free slices of pizza during happy hour you do have to fight other patrons over the slices while here you get an entire free pizza with a purchase of a pitcher of beer from 5-6pm!

urbn Pitcher + view

urbn Pitcher + View

URBN has an amazing craft beer selection, lots of taps on draft and an extensive bottle collection. Once one of my dining companions inadvertently ordered a $48 dollar bottle of Imperial Russian stout…she swears it was worth every penny though. We were not trying to order a $48 dollar bottle of anything so we went with the brewery that was on special that month so that you can get a discounted price and picked a nice crispy Hefeweizen pitcher for $18 dollars.

urbn Interior

urbn Interior

The interior is nice too, huge with super high ceilings and huge fans. Definitely more of an industrial look but it suits the place and you’ll be hard pressed to not find seating.

Along with pizzas they have some salads and appetizers if you’re not in the mood for pizza. I decided to complement my pizza with a Caprezanella, which is a mix of a panzanella and caprese salad with bread croutons, olives, red onions, fresh mozarella and tomatoes.


Caprezanella, why yes I did eat all the mozzarella before I took a picture

The small portion is more than suitable for a side and could even pass as a meal if you’re not that hungry. This was simple but tasty and went well with the pizza.

Now for the pizza. You get a free small pizza but the small pizza is actually quite large and we could not even finish it between 2 hungry people. You get 2 toppings free but we added 2 more because we’re greedy people. Topped off with salami (SO GOOD. BETTER THAN PEPPERONI. DO IT.), cherry peppers, garlic and mushrooms this thing was a beauty.

urbn Pizza

urbn Pizza



The crust was delicious and my only teensy complaint is that despite loving some good char on pizza crust there was a smidgen too much char but nothing that stopped me from thoroughly enjoying our pizza.

You also get little containers of sea salt, shredded parmesan, oregano and red pepper flakes to liberally apply to your pizza.

Pizza Condiments

Pizza Condiments

Overall a great deal and for a good price. Sadly they include 18% tip on the original price of the meal (i.e. with the price of the pizza included) so it wasn’t quite the deal we were expecting but definitely still a nice happy hour.

Pitcher of Hefeweizen $18
Pizza (free with purchase of pitcher) $0
Caprezanella small $7
Mandatory 18% gratuity for happy hour $7.74
TOTAL: $32.74

URBN Coal Fired Pizza

3085 University Ave, San Diego, California 92104
(619) 255-7300


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4 thoughts on “URBN

  1. $48 dollar bottle!!!! WHAT!!!! For a bottle??? OMG – I would pass out if I ordered a bottle for that much. I’ve never heard of free pizza w/ purchase of pitcher during HH! Yes! Was the pizza crust more thin style? And thanks for the heads up about the 18% gratuity during HH 🙂

    • The pizza crust was definitely thin style! Which is nice because you can eat 5 slices of pizza and not feel super full after haha. And I know I have never paid that much for a bottle of anything i don’t think… :/

  2. URBN is delicious. The mashed potato pizza gets the best of me every time. (I’m totally with you on the too much char, though!) Didn’t know about the happy hour deal. Totally taking advantage of this deal ASAP 😉

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